SOSIALISASI INVESTASI UNTUK UMKM DI SEBUAH DESA MELALUI HASIL PANEN MASYARAKAT DESA

Abstrak

Investment socialization is a strategic effort to raise awareness and knowledge among rural communities regarding the importance of managing harvests productively. In many cases, rural communities tend to sell their crops in raw form at low prices, which does not provide optimal benefits. Through this program, the community is introduced to the idea that harvests are not only valuable as commodities but can also serve as capital to develop micro, small, and medium enterprises (MSMEs) based on local potential. The socialization also aims to improve financial literacy, introduce various forms of investment suitable for rural conditions, and provide guidance on how to manage capital more productively. The results show an increase in community awareness of the importance of investment and MSME development based on agricultural harvests, leading to initiatives in processing harvests into higher-value products. Therefore, this socialization contributes to strengthening the rural economy, fostering community independence, and achieving more sustainable welfare.

Keyword: Socialization, Investment, MSMEs, Harvests, Rural Economy