SOSIALISASI PENDAFTARAN MEREK BAGI PELAKU USAHA DI KELURAHAN SENTANG KECAMATAN KISARAN TIMUR

Abstrak

The socialization of trademark registration for business actors in Sentang Village, East Kisaran District was carried out as an effort to increase public understanding of the importance of legal protection for trademarks. So far, most business actors in the region are still running their businesses without adequate legal protection, especially related to trademark registration. This has the potential to cause legal disputes and economic losses if the trademark used is claimed by another party. Through socialization activities, participants were given an explanation of the procedures, requirements, and benefits of trademark registration in accordance with applicable laws and regulations. The results of the activity show that business actors give a positive response and realize the importance of trademark registration as an instrument to increase business competitiveness while protecting their product identity in the market. With this activity, it is hoped that business actors can be more proactive in registering their trademarks to obtain legal certainty and support sustainable business development.

Keyword: Legal socialization, brand registration, business actors, legal protection