SOSIALISASI PENTINGNYA PENDAFTARAN MEREK BAGI UMKM SEPATU BUNUT DI KELURAHAN BUNUT KECAMATAN KISARAN BARAT

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in national economic growth, including in Asahan Regency, especially Bunut Village, West Kisaran District, which is known for its Bunut Shoes products. Despite its great economic potential, MSME actors in this sector still face obstacles in terms of legal protection, especially related to trademark registration as intellectual property rights. This Community Service (PKM) activity was carried out to increase legal literacy and awareness of MSME actors regarding the importance of trademark registration as a protection of business identity and commercial value of products. Through socialization methods, interactive discussions, case studies, and online trademark registration simulations through the Directorate General of Intellectual Property (DJKI), participants gained an understanding of the definition of trademarks, benefits, procedures, and registration requirements in accordance with Law Number 20 of 2016 concerning Trademarks and Geographical Indications. The results of the activity showed high enthusiasm from the participants, which was shown by the many questions and the desire to register their business trademarks. Thus, this activity is expected to encourage the growth of local MSMEs that are more professional, competitive, and have strong legality in running a business.

Keyword: Brand Registration, MSMEs, Bunut Shoes, Intellectual Property, Legal Protection, Legal Socialization