PENINGKATAN PENGETAHUAN MARKETPLACE PADA PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) DENGAN WEBSITE EDUCATION MARKETPLACE

Hadi Suriono, Nisfu Fhitri, Fadlin Firdaus, Rizky Alfhani, Indah Yanda Yani Sibuea

Abstract


Kegiatan Pengabdian Kepada Masyarakat dengan sosialisasi pelatihan-pelatihan marketplace dengan web edukasi marketplace kepada para pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Bunut Seberang dilaksanakan untuk mendukung upaya pemerintah dalam mendorong akselerasi adopsi teknologi digital bagi UMKM agar mampu beradaptasi dengan perubahan perilaku konsumen di era digital saat ini.Tujuan dari kegiatan ini untuk meningkatkan tingkat pengetahuan dan keterampilan para pelaku UMKM untuk dapat penjualan/pemasaran produknya menggunakan platform marketplace yang ada saat ini. Pada kegiatan pengabdian kepada masyarakat ini dilakukan secara online menggunakan aplikasi zoom dengan metode pelaksanaan terdiri atas 3 tahapan yaitu perencanaan, pelaksanaan dan evaluasi kegiatan sosialisasi pemaparan pelatihan marketplace menggunakan website Edukasi Marketplace kepada 20 peserta UMKM di Desa Bunut Seberang. Hasil yang diharapkan melalui sosialisasi ini tercapainya peningkatan pengetahuan dan keterampilan para pelaku UMKM melalui pelatihan-pelatihan terkait marketplace pada web edukasi marketplace. menentukan strategi marketing dan menampilkan produk yang menarik minat konsumen di marketplace.

 

Kata kunci: UMKM, Marketplace, website education marketplace


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References


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