PENINGKATAN PENGETAHUAN MARKETPLACE PADA PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) DENGAN WEBSITE EDUCATION MARKETPLACE
Abstract
Kegiatan Pengabdian Kepada Masyarakat dengan sosialisasi pelatihan-pelatihan marketplace dengan web edukasi marketplace kepada para pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Bunut Seberang dilaksanakan untuk mendukung upaya pemerintah dalam mendorong akselerasi adopsi teknologi digital bagi UMKM agar mampu beradaptasi dengan perubahan perilaku konsumen di era digital saat ini.Tujuan dari kegiatan ini untuk meningkatkan tingkat pengetahuan dan keterampilan para pelaku UMKM untuk dapat penjualan/pemasaran produknya menggunakan platform marketplace yang ada saat ini. Pada kegiatan pengabdian kepada masyarakat ini dilakukan secara online menggunakan aplikasi zoom dengan metode pelaksanaan terdiri atas 3 tahapan yaitu perencanaan, pelaksanaan dan evaluasi kegiatan sosialisasi pemaparan pelatihan marketplace menggunakan website Edukasi Marketplace kepada 20 peserta UMKM di Desa Bunut Seberang. Hasil yang diharapkan melalui sosialisasi ini tercapainya peningkatan pengetahuan dan keterampilan para pelaku UMKM melalui pelatihan-pelatihan terkait marketplace pada web edukasi marketplace. menentukan strategi marketing dan menampilkan produk yang menarik minat konsumen di marketplace.
Kata kunci: UMKM, Marketplace, website education marketplace
Full Text:
PDFReferences
Alrubaiee, L., & Alshaibi, H. (2012). Relationship between B2B E-Commerce Benefits, E-Market- place Usage and Supply Chain Management. Global Journal of Management and Business Research, 12(9), 23–36. Peningkatan pengetahuan marketplace pada pelaku … Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) ~ 25 Is licensed under a Creative Commons Attributions-Share Artike 4.0 International LIcense https://journalofbusiness.org/index.php/GJMBR/article/view/722
Chen, T., Yang, F., & Guo, X. (2021). Optimal bundling in a distribution channel in the presence of substitutability and complementarity. International Journal of Production Research, 59(4), 1145–1165. https://doi.org/10.1080/00207543.2020.1720930
Dan, B., Zhang, S., & Zhou, M. (2018). Strategies for warranty service in a dualchannel supply chain with value-added service competition. International Journal of Production Research, 56(17), 5677–5699. https://doi.org/10.1080/00207543.2017.1377355
Duch-brown, N. (2017). The Competitive Landscape of Online Platforms. JRC Digital Economy Working Paper.
Evans, M., Hole, R., Berg, L. D., Hutchinson, P., & Sookraj, D. (2009). Common Insights, Differing Methodologies. Qualitative Inquiry, 15(5), 893–910. https://doi.org/10.1177/1077800409333392
Gawer, A. (2009). Platforms, markets and innovation. Platforms, Markets and Innovation, January 2009, 1–396. https://doi.org/10.4337/9781849803311
Ha, A., Long, X., & Nasiry, J. (2016). Quality in supply chain encroachment. Manufacturing and Service Operations Management, 18(2), 280–298. https://doi.org/10.1287/msom.2015.0562
Hagiu, A., & Hałaburda, H. (2014). Information and two-sided platform profits. International Journal of Industrial Organization, 34(1), 25–35. https://doi.org/10.1016/j.ijindorg.2014.04.001
Hatammimi, J., & Purnama, S. D. (2022). Factors affecting prospective entrepreneurs to utilize e-marketplace : A study of business school students in Indonesia. International Journal of Research in Business and Social Science, 11(1), 1–11. https://doi.org/https://doi.org/10.20525/ijrbs.v11i1.1573
Inayatulloh, & Sriwardiningsih, E. (2021). Private E-Marketplace Model for SMEs. International Conference on Information Management and Technology, August, 481–484. https://doi.org/http://dx.doi.org/10.1109/ICIMTech53080.2021.9535043
Li, G., Zhang, T., & Tayi, G. K. (2020). Inroad into omni-channel retailing: Physical showroom deployment of an online retailer. European Journal of Operational Research, 283(2), 676–691. https://doi.org/10.1016/j.ejor.2019.11.032
Li, L., Chen, J., & Raghunathan, S. (2018). Recommender system rethink: Implications for an electronic marketplace with competing manufacturers. Information Systems Research, 29(4), 1003–1023. https://doi.org/10.1287/ISRE.2017.0765
Mansur. (2015). Business To Business(B2B) E-Marketplace Sebagai Media Promosi Produk Usaha Kecil dan Menengah (UKM). Business To Business, 1(2), 1–13. https://doi.org/10.47686/bbm.v1i02.116
Patiro, S. P. S., Hendrian, Sasmita, S. A., Kurniawan, R., Gaol, L. L., Yansaputra, V., & Budiyanti, H. (2022). Penyuluhan Budi Daya Porang Sebagai Upaya Pembentukan Sikap Positif Petani di Desa Gemblegan Patiro et al. (2023) 26 ~ 6(1), 12-26 Is licensed under a Creative Commons Attributions-Share Artike 4.0 International LIcense Kalikotes Klaten Jawa Tengah. Jurnal Abdidas, 3(1), 110–126. https://doi.org/https://doi.org/10.31004/abdidas.v3i1.549
Rahmat, A., & Mirnawati, M. (2020). Model Participation Action Research Dalam Pemberdayaan Masyarakat. Aksara: Jurnal Ilmu Pendidikan Nonformal, 6(1), 62–71. https://doi.org/10.37905/aksara.6.1.62-71.2020
Shetty, D. K., Raju, R. K., Ayedee, N., Singla, B., Naik, N., & Pavithra, S. (2020). Assessment of E-Marketplace in Increasing the Cost Efficiency of Road Transport Industry. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(9), 3799–3840. https://archives.palarch.nl/index.php/jae/article/view/4508
Shi, D., Wang, M., & Li, X. (2021). Strategic introduction of marketplace platform and its impacts on supply chain. International Journal of Production Economics, 242(September), 108300. https://doi.org/10.1016/j.ijpe.2021.108300
Stapleton, S. R. (2021). Data analysis in participatory action research: using poetic inquiry to describe urban teacher marginalization. Action Research, 19(2), 449–471. https://doi.org/10.1177/1476750318811920
Zakiah, A., Mardiansyah, V., Syukriyah, Y., & Herlistiono, O. (2021). Increasing Sales Through The Marketplace For Smes Affected By The Covid-19 Pandemic. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(11), 1218–1220. https://doi.org/10.17762/turcomat.v12i11.6020 Main Article Content
Refbacks
- There are currently no refbacks.