ANALYSIS OF CONSUMER DECISION FACTORS IN SELECTION OF HALAL TOURISM DESTINATIONS

Susi Handayani, Gustina Siregar, Lila Bismala, Hasrudy Tanjung

Abstract


This study aims to analyze the factors that influence consumer decisions in selection of halal destinations. The research show that cultural factors, personal factors, psychological factors significantly influence consumers' decision to choose a destination. But social factors do not significantly influence the consumer's decision to choose a destination. This shows that the choice of tourist destination is not influenced by family or reference groups. Personal factors significantly influence consumer decisions to choose a destination. Tourist destination choices will be adjusted to work, economic conditions and personality. Psychological factors significantly influence consumer decisions to a destination. Keywords: cultural factors, personal factors, psychological factors, social factors, consumers' decision, halal destination

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